Estrella Araiza is a sales agent and distributor in the Mexican territory. She began her career in international distribution in 2005 and is CEO of Vendo Cine, Mexico, having launched the company in 2012. The focus of her career has always been in Mexican and Latin American cinema.
She has been on juries at international festivals , participated in international markets and has been invited as a speaker at various courses and conferences to discuss strategies in film distribution and international sales. Currently she is director of Industry and the Film Market at The Guadalajara International Film Festival in Mexico, where they have implemented various programs such as Industria Incluyent (Accessible Industry), seeking to influence change in the film industry internationally with respect to the accessibility of cinema.