Everybody has a favourite viral video, music promo or comedy sketch they have watched online or shared with others? But what about dramas? Is producing drama one of the hardest genres to work in? How do drama producers get the attention of audiences and bring them back week after week? How do you market longer dramatic videos in a world where the 2 minute comedy has been king for so long?

In this panel we will meet some of the creators who have been producing drama and find out what are the secrets to their success.

This panel is not a standalone event. Entrance to this event is with a ticket to WebFest: Making Drama Work Online screenings and panel event.


Tina is a writer and director for the screen and web. Ward’s short film In Their Absence has been awarded five times both domestically and abroad and was named one of the best short films of the decade by Festival de cortos MíraLes in 2011.  As the Executive Producer/Writer/Director of the extremely popular web seriesAnyone But Me, Ward won (along with Susan Miller) the first ever Writers Guild Award for Original New Media. Ward also brought home an International Academy of Web TV Award for Best Writing in a Drama in 2012.  Ward has been nominated several times for her directing work including a Streamy Award nomination and in 2013 won the International Academy of WebTV Award for Best Direction in a Drama. She also directed the successful branded web series, Bestsellers.  And in 2011 Ward debuted the dramatic mini series Good People in Love, hailed by DIGIDAY as “…a new milestone for online video series.”

Born in London, Luke Hyams is a writer and director responsible for interactive shows Bitchcraft, Dubplate Drama, KateModern & Bars for Change. He started out in music video and has directed videos for artists including So Solid Crew & Tulisa and is currently working on his feature length debut X-MOOR, the story of a group of people who go to Devon looking for a big cat and find something much worse.

Mojopro Films and IWCC Board Member

Will Jewell is a writer/director who has created content for TV, film (including the feature 'South Coast', and award-winning short 'Man In Fear') and extensively for the web. Will wrote the BBC animated web drama series '7NK - The Shakespeare Murders', then developed and co-wrote the BBC's first interactive drama series 'Wannabes'. He scripted the hard-hitting BAFTA-winning Channel 4 web series 'Bow Street Runner' and wrote and co-directed series one of the BBC's 'Horrible Histories: Terrible Treasures' web series. Through his Production Company Fractured Films he has also created and directed independent web series and his series 'This Time Next Year' (starring Holli Dempsey) is screening as part of the Raindance Web Festival

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